Ingenuity and Performance: North American International Auto Show

Posted: 01/08/16

For months, Cobo Hall has been undergoing construction to present the best in automotive design, performance and technology to the world. The wait is finally over. This Saturday, the City of Detroit and the Detroit Auto Dealers Association (DADA) will officially welcome the world to the 2016 North American International Auto Show (NAIAS).

January 11-24, all eyes will be focused on the City of Detroit and its primary economic engine: the automotive industry.  Over the course of the next two weeks media, auto mobile enthusiasts and of course a who’s who of the automotive world will be take over the Greater Downtown district  to enjoy product unveilings, award shows, industry previews and of course  the biggest party of the year; Charity Preview.

In 2015 the NAIAS had record breaking attendance hit a 12 year high with 808,775 making the pilgrimage to the birth place of the automobile, to discover the latest vehicle releasers and more. This year the DADA expects to break this record. While the media will descend on Cobo Hall to cover a number of product launches and awards including the highly anticipated Motor Trend Car and Truck of the Year, doors open to the public on Wednesday, January 13 with Industry Preview Days.

This special event allows automotive industry professionals the opportunity to connect and share insights with over 35,000 fellow professionals and analysts representing over 2,000 companies from around the world. This unique networking and professional development opportunity brings together the key individuals responsible for the leading-edge products, technologies and services on display at NAIA.

On Friday, January 15, the DADA rolls out the red carpet for Detroit’s biggest night out of the year, Charity Preview. Since its inception 40 years ago, this party with a purpose has raised more than $43 million dollars- in the last ten years alone. Funds raised by the largest single night fundraiser in the state benefit nine charities serving the children birth to 18 including Boys Hope Girls Hope Detroit, The Children’s Center, Detroit Pal and more.

Doors open to the public for the NAIAS, Saturday, January 16 to Sunday, January 24 with tickets starting at just $7 dollars for children and $13 dollars for adults. The event runs from 9 a.m. to 10 p.m. every day except for January 24 when doors close at 7 p.m. For more information on tickets to all of the North American International Auto Show events, parking and more visit www.naias.com or call 248.283.5173.


The North American International Auto Show

January 11 -24, 2016

Cobo Center
1 Washington Blvd.
Detroit, MI 48226

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