Brooklyn is coming to Detroit, well at least the Williams – Sonoma brand West Elm that calls the B-down home is. The hotel industry has its eyes on Detroit and now Midtown is getting its second hotel in less than three years, on the heel of the successful launch of The Elmore. The new boutique hotel chain, West Elm Hotel selected Detroit as one of five cities to see development of this hyper local curated lodging experience. Other cities selected include Minneapolis, Minnesota, Savannah, Georgia, Charlotte, North Carolina, and Indianapolis, Indiana.
“There is a growing desire among modern travelers to immerse themselves in the place they are visiting. They want a boutique experience, and expect great, reliable service that caters to their needs,” said David Bowd, co-founder of DDK in a statement. “Our general managers will serve as innkeepers, and West Elm Hotels will focus on making real community connections for visitors and residents alike.”
The 120 room property will feature locally commissioned artwork, with room rates expected to be between $175 – $200, when they open in 2018. The development will be constructed on the northeast corner of Cass and Canfield, currently a Wayne State University parking lot. West Elm has partnered with New York based hotel management firm and developer DDK Hotels and locally, Broder & Sachse Real Estate Services Inc. to develop the project. For more information on West Elm and the West Elm HOTEL visit www.westelm.com.